There is a new trend in reading that doesn’t involve reading at all: book trailers. Although book trailers have officially been around since 2003, It seems to be no passing trend. As the world becomes increasingly e-book friendly and hooked on social media, a book trailer seems an obvious step for authors towards engaging their audience. Is it possible that a trailer might even become as important as a book cover? My guess is yes, especially if you plan for your book to have an online presence, which I would say should include all your books.
A book trailer just might be the hook to your viral marketing campaign.
As far as distribution goes, the possibilities for momentum seem endless. Sheila Clover English, CEO of Cosproductions, the leader of book trailer production in the US, crunches the numbers for us.
“There are over 400 social media outlets for video. Some of those are specific to books. There are booksellers and libraries who take them too. Right now we have a list of over 300 booksellers and 5000 libraries. We also do off line placement like TV, movie theaters, etc. Our videos play on buses in 5 major cities and get over 10 million impressions per week per video.”
Wow.
Check out this small collection of book trailers from the lowest of budgets to the polished and produced.
(Source: http)
Christoph Niemann,illustrator and children’s book author advertises “I LEGO N.Y.” his version of NY life via Legos.
John Wray ( author of Lowboy) “switches places” with comedian Zach Galifianakis for an interview about his book. Yeah, you’ll laugh…
Video trailer inspired by NY Times Bestseller, I Was Told There’d Be Cake, a collection of essays written by Sloane Crosley.
Book trailer, Going West by Maurice Gee, was produced for the NZ Book Council.
This trailer preceded Jami Attenberg’s novel, The Kept Man. The short film was produced by Milk Products Media.
Jim Fulton
48Hr Books 
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